A short YouTube instructional monologue (by Omar Zenhom) directed at entrepreneurs: entrepreneurship is framed as problem-solving, and the speaker urges entrepreneurs to become deeply acquainted with the problem they aim to solve. He argues that deeper understanding leads to better solutions, clearer communication, and stronger sales.
As an entrepreneur, you are in the problem solving business. This is what you do, okay? You solve problems for a living, and that's why people pay you for your products and services. So get used to getting very acquainted with the problem you're solving. The better you understand the problem, the better you're going to be able to come up with a great solution. The better you're going to be able to communicate that solution and sell it to your audience.
