A short solo YouTube talk (uploaded by Omar Zenhom) arguing that social media conditions people to seek attention and likes, but entrepreneurs should prioritize building trust through consistent, valuable content to convert viewers into customers rather than chasing viral hits.
Social media has trained our brains to try to get people's attention as much as possible so that they can like us. But you're an entrepreneur. You're a business builder. Your goal here is to build a relationship with your audience, to build trust with them so that when they're ready to buy, they don't go shopping around, they come to you for your products and services. Yes, viral content grabs attention for a moment, but trust is what keeps people coming back to you. And that's really what you're looking for when it comes to converting your audience members who are viewing your content into customers. You want to build trust over time through that consistent, valuable content.
