Omar Zenhom breaks down four Instagram mistakes: posting once or twice weekly and expecting growth, prioritizing aesthetics over hooks, and chasing vanity metrics instead of engagement and conversions. Focus on consistency, valuable content, and driving followers to your email list and website.
What you should stop doing on Instagram. Stop posting once or twice a week and expecting growth. That's just not going to happen. I found that when I just exponentially increased my posting consistency, it made all the difference. Stop focusing on aesthetics over value. Yes, it's good to be polished and look professional, but make sure the content, the hook, all that stuff is valuable first. And stop chasing vanity metrics and focusing on engagement and conversions. Good to have followers. Good to have people liking your posts. But remember, the whole point here is to get these people that are living on Instagram to go over to your website and get on your email list.
