Why a Smaller Audience is BETTER for Your Business

One of the biggest problems, one of the biggest mistakes a lot of new entrepreneurs do is they try to cater to everybody. They don't niche down. What you want to do is speak to somebody specific, because when you're not speaking to somebody specific, you're trying to speak to everybody. When you speak to everybody, you're speaking to nobody. You don't want to be vanilla, trust me. Narrow down your audience.