Omar Zenhom says AI is weeding out weak agencies while strengthening ones that guarantee results. Agencies that own their outcomes can charge premium prices. The key is picking clients whose products you can actually market well.
there's really an elephant in the room we need to talk about. In order for you to be able to sell outcomes, you have to be good at what you do. Okay? You actually have to be able to feel confident enough to be able to own that outcome and to be responsible to make sure that you can deliver. So this is why AI is killing a lot of the weak agencies, but the strong agencies that can deliver outcomes are the ones that are going to win and they can charge a premium for it because people are willing to pay a premium to get that outcome. So work on making sure that you can actually deliver for your clients. But this also means you got to be selective with your clients, make sure that you're choosing clients that you can actually help get that outcome for. Some people, no matter what you do, their business is just not one that you can work with, whether it's the product itself, whether it's the content that you're trying to put together, whether it's the offer you're trying to convert with the, you know, the marketing of the Facebook ad, you got to be selective about who you are working with. Because as Seth Godin says, Choose your customers, choose your future.
