Omar Zenhom explains how Apple deliberately kills its own products to stay ahead. The iPhone replaced the iPod because Apple solved what customers actually needed, not what they asked for. Leading companies innovate by cannibalizing their own hits.
The ipod by Apple got replaced by the iPhone. When they came out the iPhone, they knew the ipod would not be able to be a product in their product suite anymore. No one's going to buy it anymore. But they rather cannibalize their own products than get wiped out by their competitors. The best companies in the world do this to themselves. They cannibalize their own products. They are not just listening to customers what they want. They're actually more focused on the problems that customers are having. And they're going to solve these problems a better way than you are because again, they're innovating.
