Joe Foster built Reebok into the #1 U.S. sports shoe brand by 1989 and sold it for $3.8B. Now he's backing Ben Weiss's Scintillate, an AI startup making custom shoes. They talk about legacy, innovation, and what it takes to see what others miss.
Today I'm joined by one of my heroes, Joe Foster, the co founder of Reebok. His grandfather literally invented the spiked running shoe. Joe took that legacy and ran with it. Him and his brother built Reebok into the number one sports shoe brand in the US by 1989, before it was sold for a massive $3.8 billion. Joining him is Ben Weiss, founder of Scintillate, a new startup building AI design shoes that are custom built to your feet. Joe Foster has backed and teamed up with Ben for the next chapter in footwear. So if you're a builder, a creator, or just someone who dreams big, this conversation is a must. Listen. So let's jump into that conversation with Joe Foster, the founder of Reebok, and Ben Weiss, the founder of Scintillate.
