Omar Zenhom explains why standing out matters in business. Most markets are crowded, so you need a unique selling proposition to compete. Without real differentiation, you're fighting on price alone.
When is it necessary to differentiate? Well, in most markets, I think it is necessary. You're competing with established players already. You need to stand out. Differentiation helps customers choose you over alternatives because of your unique selling proposition. Unless you're so innovative and you have no competitors in the market, you should differentiate. So if your market is crowded or just has even a few competitors, differentiation isn't optional, it's survival.
