Omar Zenhom says most digital products fail because creators build what they want to teach, not what customers need. Successful products stay close to customers, iterate constantly, and price based on value delivered, not ego.
I've seen hundreds of digital products, and the single biggest difference between the ones that sell and the ones that flop is simply this. Most people fail at building digital products because they build what they wanted to teach and not what their audience needed to learn. There's a difference. They also fail because they price their product based on their ego rather than value. They don't create a no-brainer offer. They also fail because they launch it once and get mediocre results, and they never iterate and improve it. But the people that do win, they stay close to their customers. They keep improving. They never stop asking, is this person getting the result I promised them? That question asked honestly and often is a secret to a digital product that sells for years.
