Omar Zenhom explains damaging admissions, a persuasion tactic where you admit a limitation of your product to build credibility with customers. Telling people what your thing can't do makes them trust what it can.
Damaging admissions. Why does it work? Well, when you point out a limitation of your own offer, customers naturally assume that everything else that you're saying is more credible too. So even though you are saying something that is bad about your product or service, the fact that you're being upfront about that allows you to gain trust and credibility with everything else you say.
