A short YouTube monologue (presented by Omar Zenhom) advising creators to focus on usefulness rather than chasing virality. The speaker argues that usefulness builds trust, which grows an engaged audience and converts into customers—positioning content creation as a muscle that must be developed consistently rather than a quick chase for viral hits.
Focus on being useful, not viral. Viral is nice, and it's nice to see that your video is taking off, but the way that that happens is actually just being useful. Right? Usefulness builds trust with your audience, and trust is what gets you not only a thriving audience and people that love your content, but it gets you customers. I mean, remember, we're in a business here. We're trying to get people to come to our website and buy our products and services. You're not just creating content, you're building a muscle.
