Two entrepreneurs discuss how to build a lasting brand while managing cash flow. They argue for staying lean, avoiding expansion into new products, and mastering one sales channel deeply before moving to the next.
When it comes to that long term thinking, how do you help an entrepreneur think, hey, you're building a brand, you're building a business that's going to stay here for decades to come. Let's not make short term bets that maybe are going to hurt us later on. How do you marry that with I got to pay the.
Bills? I think there's a tremendous amount of value in living poor, even as you grow, because it forces you to continually innovate and create. But again, without going horizontally wide. But really thinking about, how do we optimize this? How do we make this better? So getting back to your question, you have to learn the skill of sales and marketing. Like, you have to become good at promoting, whether it's through social or ads or email campaigns, whatever it is.
