Omar Zenhom says most side hustles fail because people don't commit enough time or money to them. You need 15 sacred hours weekly in a focused space, 50% profit margins to reinvest, and the mindset that you're testing whether this could become your full-time job.
Most side hustles fail, and it's not because of your idea. It's not because of your marketing strategy. It's not because of the color of the buy button on your landing page. Okay? It's something a lot more fundamental than that. Today I'm going to share with you 3 specific conditions you need to have to make sure your side hustle succeeds. Dedicate a minimum of 15 hours a week. Make those hours sacred. Make sure you have a place to go so that it's focused. Okay? The second condition is profit margins. You want to make sure your profit margin is at least 50%. For this business so that you could start to scale, grow, reinvest, and see enough traction for you to be able to want to quit your job and make it your full-time thing. And the third thing is, like I said, the mindset of your side hustle is just a validation stage. It's a stage for you to see yourself as like, hey, this is when I'm going to see if this business has traction. Eventually, this is going to be my full-time thing. This is not something I'm going to do forever as a part-time gig for for 15 hours, it's going to be the thing I do 100% of my hours.
