Omar Zenhom argues podcasts capture more focused listener attention than YouTube or Instagram because they face fewer distractions and algorithmic limits. Podcasts let creators build deeper relationships with audiences through sustained, uninterrupted engagement.
Attention is currency, and podcasting gives you more attention than almost any other platform. When people put on a podcast, they're not distracted. They're not going to easily click away or scroll away like on Instagram or even on YouTube. This gives you concentrated time with your audience to build a relationship. No algorithm is throttling your reach like on social media. You're not competing with short form distractions. You have their full attention for the most part, the whole episode.
