Omar Zenhom argues that polarizing your business beats being bland. Death metal and jazz provoke extreme reactions, but that intensity creates obsessive fans who buy merch and attend shows. Strong feelings, even negative ones, keep you top-of-mind better than being ignored.
I love looking at the music industry because music is often polarizing. And that's good because that means they have raving fans, like people that listen to death metal. Maybe that's not your thing, but people that love death metal, they're like, they're so obsessive about it and they listen to it everywhere and they go to the concerts and they wear the merch. People that love jazz, there's, you know, some people think it's elevator music and this is boring. I don't want to listen to jazz. Like, people are like, no, you don't get it. It's improvisation. It's amazing. And that's what you want. You want people to have strong feelings, whether it's positive or negative. The worst thing in business is being vanilla, is being ignored. You want to make sure that you have haters a bit, but also raving fans. Mm-hmm.
