Two entrepreneurs explain why most businesses stall below seven figures: you're not ready yet. Speaker B says who you are right now won't get you there. Speaker A breaks it into three phases: product, business, company.
Who I am right now is not going to take me where I need to go. The reality is, is that if you want a million dollar revenue business so that you can have the exit and you don't have a million dollar business, it's because you are not who you need to be. Like you would have it already if you were. Which is really hard because I had to say I'm not good enough. What are the things I need to get better at? What are the habits that I have? Whether it's me thinking I could do everything better than everybody else? Is it me not hiring the right talent? Maybe I have bad recruitment skills. I feel like in order for you to break through revenue ceilings, you need to go on and look inwards. Get real, get some help.
I say this all the time, where first you're building a product and that can be a SaaS product, but that can be a consulting offering, that can be an E Commerce, whatever, right? It's a product of some kind that you're selling. Next step is you're building a business. And the third phase is you're building a company.
