You Don’t Have to Be Number 1
15 Apr 2026 · 1 min
0:32
Omar Zenhom argues expertise isn't about being number one. It's knowing something someone else doesn't and can pay for. You already have enough to launch this weekend.
Omar Zenhom argues expertise isn't about being number one. It's knowing something someone else doesn't and can pay for. You already have enough to launch this weekend.
How do I get off my butt and start a business this weekend? The thing that you are overlooking is that someone out there would pay you well for an hour of your time to understand what you understand. Not because you're the world's expert and you're on CNN and you're like the panelist on all the business channels. No, because you know something they don't know. That's it. You are steps ahead of them. Here's the thing about expertise that a lot of people don't understand. It's not about being the top in your field. It's about knowing more than the person in front of you. ¡Gracias!
