Omar Zenhom argues that entrepreneurs and creators should prioritize a small, paying audience over massive social followings. He'd rather have 1,000 people willing to buy than hundreds of thousands of passive followers, because a focused group actually generates revenue.
You don't need a massive audience. You need the right audience. I know lots of entrepreneurs, business owners, coaches, creators who don't have a massive social presence. They don't have a social following. That's millions of people. They run eight figure businesses. Okay? A small focus group that you trust will always outperform a huge audience that's just casually watching. I would prefer 1000 people that are willing to buy my products and services than 10,000 or 100,000 followers on social media because those people will pay my bills. Right? The following won't.
