Speaker (Omar Zenhom) argues that disruption rarely comes from better technology but from simpler, cheaper, more accessible business models. He uses his ten-year experience building WebinarNinja to explain why he avoided chasing feature parity with larger competitors, instead niching down and keeping the product simple to grow.
Disruption almost never comes from better technology. I think this is very, very important. It comes from a better business model, a model that is simpler, cheaper, more accessible to the customer. When we were building webinar ninja for 10 years, competitors were producing new features, and our users kept asking us to match those features. But what I soon realized is that if I keep trying to chase the big guys in the market, you become a weaker version of them. We went the other way so that we don't have to compete with trying to come out with a feature every single second that would actually make our product more confusing and harder to use. And that's how we grew, by niching down and focusing on the people that we are meant to serve.
