Omar ZenhomAward Winning Entrepreneur. Founder of The $100 MBA & WebinarNinja.

Your Ads Suck Because of This

2 Feb 2026 · 0 min

Watch on YouTube

0:17

Short excerpt from a YouTube video by Omar Zenhom arguing that many advertisers over-focus on Google Ads keywords and analytics at the expense of persuasive landing-page design. The speaker emphasizes four neglected elements advertisers must include: drive desire, solve the visitor’s problem, show authority markers, and provide a clear, easy checkout process.

Google Ads. People think it needs to all be keyword focused. They kind of go, because Google Ads is so data driven and analytical. They go, well, we need to make this page data driven, analytical, and missing. The core elements of you still need to drive desire, you still need to solve a problem. You need to have your authority markers in there, and you need to make it a clear, easy checkout process.