Omar Zenhom argues your email list is your most valuable business asset because it's the highest-converting marketing channel and the only direct, algorithm-free way to reach customers. Unlike social media, email lives in a sacred personal space where your offers go straight to the inbox, independent of any platform's changes.
Email is the highest converting marketing channel that exists. Your email list is the most valuable asset in your business because it allows you to build a relationship directly with your customers and make them offers. The internet is a busy place, so people's inboxes are still the most sacred place in their digital world. So if you have access to that space by giving them a newsletter, you are able to access them and be able to build that relationship. What's great about your email list is that you don't have to worry about an algorithm. There's no platform dependency. If Instagram disappeared tomorrow, I still have my email list, and I still have that relationship with my audience. Every subscriber on your list is directly aligned to becoming a customer, so you can build that asset over the years, that email list, and it compounds forever.
