Omar Zenhom says your opt-in offer should be specific enough to attract the right people. His free "Escape Plan" guide targets people frustrated with their 9-to-5 jobs who want to start a business, which means his email list actually takes action.
Want better email subscribers? Make your opt-in more specific. Give us an example, Omar. Well, on our website we have an opt-in. We have a free guide called the Escape Plan. And the reason why we call it an Escape Plan, cuz we wanna attract specific people, people that are frustrated in their 9 to 5. And that Escape Plan shows 'em how to transition from a job to entrepreneurship. The reason why we are attracting these people is because if you're frustrated, you will take action. And we need people that take action so they can get results. Comment subscribers and we'll send you the full episode right to your DMs.
