Omar Zenhom explains how a clear refund policy works as risk reversal, making customers more willing to buy and signaling you're confident in what you sell. It also shows how you treat people.
Most people won't ask for a refund just because they can. Most people are decent, okay? But when you know there is a refund policy in place, there's more of a likelihood that you're going to say yes in the first place. If they feel like, hey, there is a risk reversal. There's a way for me to reverse this decision if it's not for me. So to be fair, to be clear, make sure your refund policy isn't just a policy. It's a reflection of your confidence and how you treat your customers.
