Omar Zenhom explains why your consistent effort still goes unnoticed: you're competing in an attention war, not a traditional marketplace. Herbert Simon predicted this in 1971: when information is abundant, attention becomes scarce. The rules have changed and the difficulty level has risen for everyone.
You're doing all the right things. You're posting on social media, you're creating content, you're emailing, you're showing up, you're improving your product, and still it feels like you're yelling into a void. Meanwhile, somebody with half your talent and skill is getting 10 times the attention. It's incredibly frustrating. I know I still experience this till this day, and I ask myself, what's going on? You're playing a game where the difficulty level has got turned up on everybody, and most people don't realize the rules actually have changed because we're not competing in a marketplace anymore, competing in an attention war. And as Herbert Simon has said way back in 1971, when information becomes abundant, attention becomes scarce. That's the world you're building in.
