You're not selling a product, you're selling a world people want to join. Canva, Instagram, and TikTok work because they create immersive experiences, not just features. Emotional connection comes from cultural associations and sensory details that make people care.
A lot of people forget that when you're selling a product, you're building a world, and you're inviting people to come in and be a part of that world. Yeah. Whether that's the world of Canva or the world of Instagram or the world of TikTok or the world of you know this podcast, it's like you have to immerse people in these heightened senses to make them care about things.
Instead of like you know Navy Blue looks nice on you, it's more like you know oh yeah yeah this is Ben Affleck in that movie da da da da da oh yeah I'm Ben Affleck now I'm Batman you know so yeah these associations.
Associations do matter. Yeah, 100%.
