Pablo Gonzalez discusses how content leverage works across business functions and why organizations are starting to hire chief evangelists. The conversation covers the evolution of content creation and how communication strategy shapes what gets built.
We use leverage around every facet of business that is important for growth, right? Like financial leverage, operational leverage, right? Like how quickly we can grow and that type of stuff. Technological leverage. And we have. And we have people at the C suite that are in charge of all these things, and we have it categorized as such. And yet, if you want to talk about a POV and like a. From to, right, We've. We've gone from a world where the amount of content leverage we could create. I think of the content leverage as what you talked about. Number one, how does the message that you're saying, how does it hit quicker, right? That's like the input, but then the distribution around content leverage has really exploded. That's been a major, major change in context, right? Like from the hardware that you need to create content to the distribution channels that you can put it on that are free, to the skill sets around it all. You know, generationally, that's really greatly accelerated. And I really do believe that content, AKA communication and better speaking and better ways of saying things and packaging things for the context that you need is one of the things like money, like labor, and like technology that can literally affect every single piece of the business, from HR to marketing to sales to operations to customer success. And I really think we need to be thinking about it that way, which is why I believe so much in the future of the chief evangelist role.
Relationships Between Category, Evangelism, and Community with Pablo Gonzalez - Ep 038 Highlight 7
