Relationships Between Category, Evangelism, and Community with Pablo Gonzalez - Ep 038 Highlight 7

I started thinking on how your world, your role, because I had never heard that before, would work in concert with category design. And I saw that you had a couple of different titles around community. And that's what really prompted my thinking around this, like, triangle of category design being the approach, the strategy, the languaging, what is, you know, the content itself is done in the framework through the lens of category design. The chief evangelist then becomes this person that is out there evangelizing the point of view and the Pied Piper of this thing getting people to follow along with them. And as he's doing that, this receptacle is this community. And as the, you know, like, as that community grows that, you know, if you pair those three things, that allows you to refine the point, point of view better, which allows you to evangelize better, which allows you to bring more people into the community. And that becomes the flywheel around the way that I believe that we are moving towards and building great companies.