Finding Ways to Add Value | Pablo Gonzalez | IN THE ZONE

The value piece has to be honest, right? You got to make it easy to understand the value. And the number one thing that you got to understand with value when it comes to this community thing as a business model, is that the value that your product or you or whatever you're actually selling provides is only one piece of what the people, what your clientele, the people you're trying to serve, you're only one part of that puzzle. And the key to really being valuable to them is to understanding the whole puzzle. Taking inventory of what your clients or the people that you're trying to serve, what they need in order to get to that desired state that you want. Understanding that whatever you're selling or whatever you're promoting is only one part of it and really trying to give them the rest of it. And the way that you give them the rest of it is by understanding who else has that value to give them. This could be people in your network. This could be people in your, you know, in this club that you've created. It can be people in your industry. It could be your clients themselves. It could be authors and influencers that can all use a stage, right? But you need to take inventory of what around your product, what around your service is valuable to the people that you're trying to sell it to. And. And then find the people that have that value to offer via a connection, right? At the end of the day, there's this quote by Ralph Waldo Emerson that says, in my walks, every man I meet is in some way my superior, and in that I can learn from them, right? Each person is its own encyclopedia, right? Each person has something to unlock that you can put on a stage. And if you can help people learn through others and do that systematically, you will drive this community, right? And that is the value that you get to put on there. It.