Is It Better to Understand or Be Understood?

Foreign. My YouTube family all over the world. This is the one and only Patman Senati Raja. Guys, sorry for the delay of this video. I know that I haven't uploaded something like for seven days. It's been crazy. I'm about to hopefully board a flight for the first time after two years of being locked down, per se. And I'm going to the beautiful, amazing city of Dubai, which is going to rock. All right? But now the procedure is a little bit more complicated than it used to be. But looking forward to flying up in the sky again, guys. So this episode is very simple, okay? There are a lot of concepts out there and I respect a lot of the YouTubers who are teaching people about sales, entrepreneurship. I'm just somebody trying to share my knowledge, as I said earlier, but I hope it helps. And today my message is very simple. There's a concept of traditional belief system that has to change. And I was lucky enough that my mentor. All right, gave me a lot of paradigms, okay? A lot of paradigms, new paradigms. How I look at being an entrepreneur, especially in the business of network marketing. Now, ultimately, whether you like it, I like it. The reality of life is, is every form of entrepreneurship is about selling. Whether it's Tesla, whether it's investment, whether it's crypto, whether it's network marketing, whether it's nft, whether it's Metaverse, whether it's stock options, whatever, it's all the stock market. It's all about selling. And the first rule of selling was always, you know, all right, put forward your pitch. This is it. Now what do you say? I realize that society has changed. If you go back 20 years, 30 years, all right? That was the form of selling. Somebody came knock on your door, all right? There were big advertisements out there. You walk into a mall or a small Walmart or something like that, and you see stuff just, just hitting you non stop. It was basically an attack, an attack and attack. Selling. You people trying to sell, sell, sell, sell, sell, and forcing you to buy, buy, buy, buy. Whether it's a concept, an idea, a product, whatever it is. And one rule that has changed over the years, which I was lucky enough to learn when I started my journey of entrepreneurship, all right, is the biggest paradigm shift that you must have. It is far more important to understand than to be understood. So what happens today when you're pitching any form of opportunity, product? Your first desire, your natural, you know, desire, is to puke out all the information, hey, this is a great business. The best in the world. This is the best product without knowing the person you're talking to. And you're pitching aggressively. Now aggressive selling no longer works in today's world. The reason is everyone you are talking to, they are far more informed than we used to be. There is the Internet. They know sometimes more than you. So the first rule that I started to practice, that it was not important for that guy to understand what Padman wants. Now Patman wants to close the sale. Batman wants this guy or girl to become my business partner in a great journey of entrepreneurship with the network marketing business. But I've changed my approach. Now I want to understand what that person wants. And this is where I don't rush into a pitch. I never rush because initially you meet people you know, but eventually you're going to be talking to people you don't know. You're going to be talking sometimes to a complete stranger. You meet on a flight, a coffee shop, you exchange numbers, exchange a few DMs, and then you meet for a follow up coffee. Now when that happens, you still don't know that person. So your pitch may be a complete waste of your time because you're forcing that person to understand you. That means you want to be understood, but you don't take the time and effort to understand that person. So today I changed my approach. I will sit down and my pitch is no longer than 15 minutes because time is of the essence. Nobody wants to sit down and hold hands with you and sing Kumbaya for three hours, alright? You get the idea across, you do a follow through, okay? And most of the time when I do my pitch, it's a yes, yes, yes, occasional no. But remember, s the W, some will, some won't. So what? Someone's waiting somewhere. My mentor guided me never to get hung up with the rejection because rejection is part of life. If you expect everyone to say yes, I won't be on the YouTube doing my videos. I'll be on CNN, baby. All right? Interviewed by the best of the best. So what I do today is I need to understand that person. I need to understand where that person is coming from. And in 10 minutes by asking some basic fundamental question without rushing. It's not called an interview, it is called the conversation. Interviews plant a negative seed in somebody's mind. They hate being interviewed. All right? And as much as I am reasonably aggressive with my approach to financial freedom, I'm not aggressive with my prospects, with my potential future business partners, right? I want to know that person. I want to understand where that person is coming from. I need to know. Married, unmarried, how many children? How long have they been at work? Go to work, where do they stay? The city or the suburbs? Or in a remote smaller town like where I grew up. All the mindsets are different. Your assumption is everyone is the same. Alright, so what you do is like, you know, you got rambutans. I don't know whether you know what a rambutan is. Rambutan is a fruit that grows in Malaysia and they grow in bunches in the tree. So what you do, you take a lot of stones and you just throw on the tree, hoping that one or two rambutans will fall down. You shouldn't do that. You should climb that tree. All right, Figure out which rambutan is ripe. Okay? Is the timing right? Everything. There's so many elements that I'll be sharing with you on my videos coming soon. Okay, guys, and I'll make a couple of videos in Dubai with some of my close friends who have been my business partners for over 20 years. Guys, I'm meeting some of my old amazing brothers and sisters who I miss dearly over the past two years. So just remember this mantra. It is more important to understand than to be understood. So that 10, 12 minutes where you have a conversation with your prospect or future partner. You need to know where they are coming from. You need to know what's important to them. Not everyone is dying to buy a Ferrari, all right? Not everyone is dying to buy a mansion. Some people want to send their kids to the best schools. Some people want to provide a better life for their parents. Some people just want to get out of debt, all right? They owe people money, debt and they would just want to get out of it. And some people are just looking for a new adventure in life, that their life has become boring and dull and they're sad. How are you going to find this out? Because remember, when you start a journey of entrepreneurship in network marketing, there's three categories of people you talk to. And this is divided to hot, warm and cold. Hot is your best friend, your brother, your sister, your mom, your dad, your uncle. You know them. I pick up the phone 23 years ago and I said, listen, I'm doing something. I need your support. Alright? It may work or not work, I don't know. But you know, we've been together. Can I just come and have 15 minutes of your time? The warm is people you meet maybe once a month, once in two months, they know you. Ex, classmates, working colleagues who are not too close to you. Neighborhood people, all right? Maybe the Nurse in your doctor's office or the doctor itself. And these are people you're acquainted to. And these people you need to understand better. Because many of us have been going to a doctor for 20 years. We don't know anything about your doctor. Everywhere I go, even to cut my hair, whatever I need to know the person, I need to understand them. Only then I know how to propose the value proposition of my business to them. Basic questions. Are you married? How long, how many kids? Where did you come from? Because I meet people from all over the world and everyone coming from different parts of the world. Small city, big city, small village, right? Grew up, tough life. Some of them even were born with a silver spoon in their mouth, you understand? They were born rich, but they're still looking for adventure. Some people want independence from their parents, some amazing women want independence from their husbands. All right? To have their own money. But most of the people I meet, they just want a better life. They just want an opportunity that can provide some sense of financial security for their family, education for their kids, a little bit of lifestyle. And then you meet the guys who just. I don't care. I want a Ferrari, baby. I want to fly first class around the world. I want to buy a mansion here, mansion there. I am not here to make small money. I want to be a freaking US dollar millionaire. It's okay, because every business that you are proposing to somebody, you have to cater it slightly on the right. The facts of the business, the details remains the same. The content of the container you are presenting remains the same. It doesn't change. Like in network marketing, we have a comp plan products, okay? Occasionally it changes, but not very frequently, okay? The content in the container is the same. I just present my business to different people in different containers. Some people want a clay pot, Some people want stainless steel. Some people want gold pots with diamonds around it. Some people want a simple Tupperware, all right? And some people just want you to show it in your hand. And I believe that this principle of the need to understand more than the need to be understood made me very successful in convincing people to join my business. Because my approach, that container where I put my business catered to them, their needs. And the only way you can create that container where your business is in to be presented is to get to know them, to understand where they are coming from. To understand at what point of their life. Some people sit in front of me at the point of quitting their job. So they just got laid off because of the pandemic, alright? Or they hate the career path they chose. And they are stuck and they want a way out. And I met some amazing, powerful women, mothers who just want to provide better for their kids. And they become rock stars in my business. So remember this. It is always very, very important to understand more than to be understood. Love you guys.