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Email vs Ads: What’s Actually Worth More?

Name: Email vs Ads: What’s Actually Worth More?
Uploaded: 2025-06-05T16:46:36+00:00
Duration: 13 s
Channel: Pete Ericson
Description: Short conversational clip from a YouTube video in which Pete Ericson (and another speaker) argue that publishers should ask readers for an email address…

5 Jun 2025 · 0 min

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0:13

Short conversational clip from a YouTube video in which Pete Ericson (and another speaker) argue that publishers should ask readers for an email address when they register to read an article. They assert that an email address is worth far more than an ad view — even if the reader never subscribes — and repeat the claim for emphasis.

If you're going to disrupt, ask for an email address, right? Like get them to register on your. On your. On that article so they can read that article and they'll.
Give you an email address.
And then that email address is worth infinitely more than any kind of an ad view, for sure.
And regardless of whether they ever subscribe. Like I tell publishers that all the time.
Like this.
Isn'T about getting 100% of your free subscribers to pay, it's this is about building a list. The lists you can advertise to. There's a number of ways to convert this. So yeah, the email address is worth way more than the ad anyway.