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Every Extra Field Kills Your Conversions 💀

Name: Every Extra Field Kills Your Conversions 💀
Uploaded: 2025-06-03T11:41:30+00:00
Duration: 31 s
Channel: Pete Ericson
Description: Pete Ericson argues that each additional form field a user must fill out reduces conversion rate by a small percentage. He gives examples of unnecessary…

3 Jun 2025 · 1 min

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0:31

Pete Ericson argues that each additional form field a user must fill out reduces conversion rate by a small percentage. He gives examples of unnecessary fields for a digital subscription (Company, Address, City, Country, State, Zip) and states these constitute six additional fields — each one "killing your conversion percentage by a touch."

Questions this video answers

Company; Address; City; Country; State; Zip code.

Six additional fields.

Chapters

One of the things that happens is for every extra field that you display that someone has to fill out, it lowers your conversion rate by a small percentage. So each additional field that you add, and I would say for a digital subscription, you don't need Company, that's one. You don't need Address, that's two. You don't need City, that's three. You don't need country, that's four. You don't need State, that's five. And you don't need zip code. Three. That's six additional fields. Each one is killing your conversion percentage by a touch.