Pete EricsonHelping publisher's subscription revenue flourish.

Your email list is your direct sales engine.

Name: Your email list is your direct sales engine.
Uploaded: 2025-05-29T15:05:31+00:00
Duration: 46 s
Channel: Pete Ericson
Description: A short conversational YouTube clip featuring Pete Ericson (with a second speaker) arguing that an email list is the best direct marketing tool and…

29 May 2025 · 1 min

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0:46

A short conversational YouTube clip featuring Pete Ericson (with a second speaker) arguing that an email list is the best direct marketing tool and functions as a direct sales engine. Ericson urges publishers to aggressively build email lists and increase newsletter cadence to drive subscriptions and engagement; the second speaker notes this reduces dependence on social and search algorithms.

Chapters

The email is your direct sales engine. It is your best direct marketing tool. You are sending your email content and sponsors into other people's inboxes. They don't have to go to your website. They're getting it. It's direct sales. It's the best marketing tool you have in your toolbox right now. You want to aggressively build that list. We see local news publishers, magazine publishers, all types, increasing the cadence of their email newsletters because they're getting higher level of subscriptions, higher level of engagement. The brand is like you mentioned, is in the BO is a big key to the success of subscription revenue.
Yeah. And then ultimately you're less reliant on social algorithms, Google algorithms. Any other thing that might change that you have no control over.