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Stop chasing Google. Start writing for humans.

Name: Stop chasing Google. Start writing for humans.
Uploaded: 2025-05-27T16:40:26+00:00
Duration: 21 s
Channel: Pete Ericson
Description: Pete Ericson delivers concise advice to content creators: stop optimizing solely for Google and instead write for humans. He emphasizes that creators'…

27 May 2025 · 0 min

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Pete Ericson delivers concise advice to content creators: stop optimizing solely for Google and instead write for humans. He emphasizes that creators' "superpower is good content," and recommends building email capture (free registration) and a newsletter to control and drive traffic back to the site.

Don't write for Google. Yeah, write for humans. The SEO game is an endless game you're just eventually not going to win. You guys, your superpower is good content. That means right for humans. And then you have a free registration in place. That means you're collecting email addresses. That means they're on your newsletter. That means your newsletter is doing the job of driving traffic back so you're in total control of both of traffic back to the site.