Subscription Optimizer - Medien Insider

Hey, Matthias, this is Pete from Leaky Paywall. I'm here to review your website, Medyen Insider, and a couple things I want to mention on this as far as subscription strategy goes. First of all, I just want to say I like the site. Very clean, very modern. You have a nice brand going. And what I did is I poked around a bit and took a look at what your articles were doing and what your subscription page looked like. And I'll just jump into the main point that I'd like to make, and that's the subscription offer. When I run out of articles and it looks like you have a hard paywall going where you don't get any content, you go straight to an offer in order to be able to view the content, which is good if you're, if you've built your email list to the point where you're happy with it and you know you're driving a lot of traffic, this is a good place to be. Two things here. Instead of running an offer immediately for payment, I would switch this out for a free registration type of an offer. And what that means is you would present something like this to your readers versus asking them to pay right away. It's pretty jarring to stare at a payment request. And this free registration approach starts the engagement very early and converts quite well. So offering no articles for free is fine. But instead of jumping straight into a paid offer, I would ask for an email and password and then submit, and then that would send the email into your newsletter system, whatever you're using, and it will build your email list much quicker than newsletter ask that you have here. So the difference is instead of just asking to sign up for your newsletter, you're requiring it in order to read the next article and then get added to the newsletter as well. And when you draw the line in the sand like that, and you're requiring a registration, you'll find that you're. Your email list will grow probably 10 to 20% faster. That's what we find with our customers. Okay, so the free registration, that, that's, that's a really important part of building your audience. And if your newsletter strategy is right and you're sending back your readers frequently enough, then you're. You're swarming more and more traffic back to your website. So you don't have to worry so much about Google search, SEO and social sharing. You basically are controlling your own flywheel, which generates more traffic back to your site. Okay, the second thing I want to mention is that you have multiple offers here in this screen which is confusing. Now most people that hit here, they're in a hurry, they want to decide, okay, do I want to do something more now the free registration is a very simple flow. There's one button which is the submit button. That's it. That's important here. You're asking for, okay, doing an annual membership for €190, maybe a monthly membership. Or you could continue reading without a membership. I assume that's a one time, but I'm not sure. Annual membership for companies. There are a lot of options here. It's just, it's too much distraction. If you are going to ask for payment, I would focus it down to one offer. You have to create a very simple experience for that reader. Now contrasting this. Your subscription page actually looks pretty good and is quite simple. You have two options here. You have your monthly membership and your annual membership. That's simple, that's good. Simplicity converts and if you could apply this simplicity to your offer in content here, I think you'll find your conversions will go up. So those are my two main points. Substitute a free registration for this. So your first, your first step is to engage your audience right away. Get that email address, get someone logged in as a free registered reader, get on their newsletter. That builds your newsletter much faster, driving more traffic back to the site. And then you have targeted messaging like this for the next step for paying for full access. And then number two, simplify this. One other minor detail I noticed in that's right click is disabled select. So if I'm trying to right click and open this into a new tab just because that's the way I'm browsing, I can't do that. Disabling right click also affects accessibility. So if I'm using a reader that needs to be able to right click on things to pull alt tag information or do other things, then now I can't do that. I understand that the, the fear is that people will copy and steal your content. But the HTML is all public and available and anybody who's who's motivated will still be able to get at all your content. So you're really not protecting yourself, but you are creating a lot of friction for those that do want to use the features that right clicking affords them. So anyway, that's what I have for today. If you want to talk more, just let me know. I hope that was helpful.