Harry Savage, Head of Partnerships @ Thursday

13 Oct 2023 · 31 min
Episode

13 Oct 2023 · 31 min

0:00

In this interview, Peter Wood talks with Harry Savage, Head of Partnerships at Thursday, a dating app that operates only one day a week and focuses on real‑life events. Harry outlines his unconventional career journey—from office‑space work and hospitality to a promotion at Thursday—explaining how a chance encounter at WeWork led to his role in events and community, eventually evolving into head of partnerships. He describes Thursday’s unique value proposition: a single‑day, event‑first dating experience that moves users off screens and into physical venues, and how the app’s name reflects data showing Thursday is the day users spend most time on dating apps. Harry details the partnership process, from ideation and outreach (both inbound and outbound) to negotiating brand goals, crafting multi‑channel activations (in‑app ads, events, social media), and handling contracts and invoices. Notable collaborations include Pear (a single‑status ring), Ben & Jerry’s, Sky, and a quirky Easter‑egg/sex‑toy stunt that generated organic press. He emphasizes the importance of being approachable, personable, and sales‑oriented in partnership work. The conversation shifts to personal branding, where Harry admits his LinkedIn presence is largely work‑focused, using cheeky copy, photos, and emojis to stay authentic and attract inbound leads. He shares advice for younger professionals: take any job that pays the bills while honing a personal attribute, network aggressively on LinkedIn, and reach out to people in desired industries. Harry also explains Thursday’s student‑focused sub‑brand that offers low‑cost events for younger users. Finally, he reflects on his “why”: the reward of closing big deals, the excitement of a small‑team startup, and the satisfaction of helping people meet in person. Success, for him, is measured by personal fulfillment rather than money or titles.

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