Seth Godin and Malcolm Gladwell both use editors. Jordan Peterson spent 15 years on Maps of Meaning and now charges $100,000 per speaking engagement. Books aren't solo projects, but they can fuel a lucrative speaking career.
Like, what— is there anybody that can write a book that just opens up a Word doc and starts writing and then comes out and has a big smash?
No. I mean, nobody does it alone. Even those, you know, the amazing folks like the Seth Godins, the Malcolm Gladwells, all those folks. There's editors. There's— I mean, there's people helping.
What about Jordan Peterson?
I don't know his stuff all that well.
Maps of Meaning? Yeah. Such a ridiculous book.
Yeah.
I mean, it's hard. I mean, even if you're an intellect, it is a— it took him 15 years to write it.
Yeah, so what's the ROI on that?
I don't know, but man, I'll tell you what, he's popular as hell right now. He will—
Enough to cover the 15 years of writing it?
He'll get $100 grand a speech, no problem. That's good. You know, he'll fill up, he'll sell out auditoriums just debating with people.
Right, good work.
You know who he is though, right? Yeah, yeah, yeah. Yeah, so it's like, anyway, I didn't get off on a tangent.
