Evergreen Ideas vs Timely Relevance

So I would say everything's changing and nothing's changing, right? So what I mean by that, nothing is changing. What do I mean by that? That there are, when I look at someone's work, someone's body of work as a thought leader, there's 2 things I look at amongst others. But one is what is evergreen here? What are they writing about, speaking about, talking about that will be true no matter who's in office, whether the stock market went up today, whether we're in a recession or Whatever's going on, these things will be true. So like going back to Covey, 7 Habits of Highly Effective People. Sure. Didn't say highly effective people during a recession, highly effective people when so-and-so's in the White House, highly effective left-handed people. Those are evergreen, right? So that's number one. What do you have that's evergreen? Number 2, what are the, what is going on in the universe today or the business community or whatever it is today that makes your stuff more or less relevant and how can you make the bridge to that, right? So for example, I'll give you an example. In March of 2020, so we remember March of 2020 for the COVID Yeah. I had a gentleman I was talking to and he is the founder and CEO of a company called Centric Consulting, right? And Centric Consulting's a $100 million consulting firm. And what was unique about it was when he launched it, 'cause he came outta big consulting, He did everything remote. So they had the equivalent of offices. They had people located in 80 different locations, right? And they kept telling him, write a book, write a book, write a book. Because when clients started to work with him, they would always ask, how do you do this thing without an office? This is a real business. This isn't like, you're not some dude in a basement, right? So