Peter Winick argues that thought leaders waste time with wrong-fit prospects. Embed clear signals in your content so only people who resonate with your models and values reach out. Self-selected prospects mean shorter sales cycles and easier engagements.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: there is power in self-selecting, not for you, but for your clients and prospects. Let me, let me walk you through this a little bit. Far too often, I see far too many authors and thought leaders and experts and such engaging, spending too much time with folks that aren't really sure if they're the fit, if they're for them, if their thought leadership aligns with their organization's mission or vision or values. And that becomes frustrating. It's expensive. It takes up your time, your energy, your effort. So what I would advise, what I would suggest is embed into your work, embed into your thought leadership nuggets, clues, cues so that you're only attracting a certain type of client that is more likely to choose to align with what you do, with how you think, with what your models and methods and frameworks are. Because when you're engaging in those conversations with folks that have self-selected to have a conversation with you because they believe what you believe, because they see the way that you work and how that could help them, It's a shorter sales cycle. It's a more fun engagement. It's a more fun experience. And it's a better way to manage the business side of your thought leadership. Love to hear what you think.
