Peter Winick notices that thought leaders, authors, and consultants are often great at delivering their work but terrible at getting it. They skip branding, marketing, and prospecting because those skills feel foreign. The gap between doing excellent work and landing new clients is where many talented people get stuck.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the thought I would like to share with you today, as always, and that's this: in my experience working with world-renowned authors, speakers, thought leaders, consultants, advisors, etc., what I find is a pattern. I find lots of patterns, but the pattern today is this: they're really, really good at doing the work. There's never a question about are they going to knock it out of the park, whether that's in a keynote, whether that's in doing diagnostics, whether that's in coaching, whether that's consulting, they're great at doing the work. Where they tend to struggle, or many of them tend to struggle, is getting the work. And now why is that? Well, the skill set it takes to get the work— branding, marketing, scoping, negotiation, prospecting— all of that stuff is not typically in their comfort zone. Again, really, really good at doing the work, Not so good at getting the work. So the challenge or the question I would have for you today is, you know, does that sound like it resonates with you? Are you really good at getting the work, doing the work, and not so good at getting the work? And if so, what is it that you're gonna do about it? What is it that you need to do strategically, tactically, organizationally? Do you need to partner with others? Do you need other resources to help you get the work so that you can do what you love, which is doing the work? Anyway, love to hear your thoughts. Thank you.
