Peter Winick, founder of Thought Leadership Leverage, argues that busyness and effectiveness are not the same thing. Most people measure productivity by how much they do, not whether it moves them toward their actual goals. Stop and define what effective means for you first.
Hey there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage. And today I wanted to share a thought, an idea with you and see how you react to it. And that is, you know, are you being busy or are you being effective? And I think that a trap or a pattern or a habit that lots and lots of thought leaders, authors, academics, etc., fall into is they're incredibly busy. You know, we've been conditioned that Busy is good, right? If you're not busy, you're lazy, or whatever the case may be. I think it's the wrong lens. I mean, most of us are far too busy and far less effective. So it's kind of easier to get a sense of how busy you are. Oh, look how many calls I'm on, or how many projects I'm involved in, or how many people need me to respond to someone, or how many emails I get in a certain day. What are the better metrics? The metrics that look at or tell you or give you guidance and feedback on how effective am I? What were my goals and what are the activities that I'm doing and how am I getting closer to achieving those goals? So I think, you know, taking a little bit of time away from the busyness to ponder and think and get really tight around what effective means for you would actually change the way that you spend much of your time, energy, and effort and redirect it in a way that gets you closer to where you want to be. Anyway, love your thoughts and reactions. Thank you.
