Are you of interest or of value to your potential clients?
In this short video, Peter Winick, founder and CEO of Thought Leadership Leverage, explains the crucial distinction between being merely "of interest" to a potential client and being truly "of value" to them. He argues that while generating interest—through engaging conversations and intriguing ideas—is common for authors, academics, thought leaders, and consultants, it rarely translates into revenue unless the client internalizes and applies the presented models, methods, or frameworks to achieve tangible outcomes. Winick urges viewers to conduct a self‑audit over the next few days, categorizing recent client interactions as either interest‑based or value‑based, and to focus on shifting conversations toward delivering actionable value that improves the client’s use of resources and performance.
