Peter Winick argues that thought leaders should stop trying to please everyone. If your work isn't pissing some people off, it's probably dribble that won't make an impact. The most successful voices embrace the backlash that comes with original, challenging ideas.
Hi, this is Peter Winick. I'm the founder and CEO of Thought Leadership Leverage, and today I want to encourage you to piss more people off. Well, that seems like an odd statement. What do I mean by that? I work with a wide variety of authors, speakers, and thought leaders from around the world, and one thing that I see in the greatest of the great is is they are not afraid of the reaction that they're gonna get for putting their content out in the world. If you are putting out thoughtful, insightful, new, creative content, you will piss some people off, and that's okay. If you're trying to placate everyone, if you're trying to not offend, if you're trying to make sure that everybody falls in love with you and your content, you're just gonna water it down to the point where it's dribble, to the point where it's useless. So don't dilute your content. Don't sacrifice what you believe in. Put your work out there. And as a byproduct of that, if you piss a couple people off, that's okay too.
