Peter Winick warns that obsessing over metrics blinds you to what matters most: intuition, feelings, and nuance. The best insights live in the space between the numbers. Blend data with what you actually observe.
Hi, this is Peter Winick from Thought Leadership Leverage, and today I wanted to take a moment and have you think about something that I've experienced and something that I've seen with a lot of my clients lately. And it's, it's our tendency to focus too much on the things that we can measure. So I'm clearly not saying that managing to what you can measure and observing things that you measure and adjusting and gauging success via measurements is a bad thing. It's a really good thing. And we live in a world now where the data is just so available and it's so easy to measure almost everything that we do. But oftentimes insight comes from the things that we can't measure, the observable things, the qualitative things, the feeling, the instincts, the nuances, the space between what we can measure and what we're hearing. And that's sometimes where we gain the greatest insight relative to what our content does, the impact that it has, and who that impact is most effective with. So again, continue to measure what you're measuring, but take a step back and ask yourself to think about what is it that you're not measuring that you're getting insight from, and how do you continue to do that and integrate the two? If you can integrate the analytical or the quantitative with the qualitative, you're on the path to improving your content and its efficacy for all of the people that choose to consume it. Thanks so much.
