Peter Winick compares misaligned strategy, tactics, and goals to a car out of alignment: the ride gets shaky and inefficient. He recommends periodic check-ins to verify your strategy still serves its purpose, that daily work supports it, and that your goals match both.
Hi, this is Peter Winick from Thought Leadership Leverage, and today I wanted to talk to you about something that I think is pretty important for thought leaders and authors to consider. And what I'm talking about today is alignment. So we, we all know that when your car's out of alignment, things start shaking, things start rattling. You can still get to where you want to go, but it's not really a comfortable ride, and it just doesn't quite feel right. The alignment that I see that's sometimes out of whack, if you will, with authors and thought leaders is the lack of alignment between their strategy, their tactics, and their goals. So we tend to think about strategy in isolation and it exists over here, and then day to day we get sucked into the tactical things that we need to do, and then our goals are sort of out there. So if those 3 things are sort of doing their own thing, you're gonna have a wobbly ride, you're gonna have a rough ride, and you're not gonna have an efficient ride. So what I suggest is every now and then that you pause And you take a step back and you check your strategy and go, yep, that's working, that's still the strategy that works for me. Or you modify it, you tweak it, you adjust it a little bit. You analyze the tactics to make sure they're aligned to support that strategy every day incrementally in little bits. And then you take a look at the goals that you're trying to achieve and make sure that those tactics are aligned to the goals, which are aligned to the strategy. So again, think of yourself as a machine, as a thought leadership machine, as a content machine. and make sure you're in alignment because it's really difficult to do it well, and it's harder to do it when you're out of alignment. Thanks so much. Thank you.
