Peter Winick argues that business books deserve multi-year campaigns focused on client acquisition, not just launch publicity. Most authors waste money on press tours that generate buzz but no leads. A disciplined approach treats the book as a lead-generation engine with measurable business outcomes.
Hi, this is Peter Winick. I'm the founder and CEO of Thought Leadership Leverage. Books, unlike fish, don't start to smell bad after 3 days. However, the book industrial complex tends to treat books as if they have an expiration date. We know from our work with authors, speakers, and thought leaders from around the world that this is just not the case. A well-written business book should have a shelf life of many years. Oftentimes, we find ourselves in situations where our client, a brand-named author, speaker, or thought leader, has spent a great deal of time, energy, and money launching a book with a group of professionals. Yet they're disappointed at the outcome of those efforts. We believe in a focused and disciplined approach. We will work with you to develop a strategy that will be supported by targeted campaigns to meet your business objectives. These campaigns might not have the sizzle and the sexiness of a PR media blitz, but we pride ourselves on the business results we can and do achieve based on our campaigns. A book is one of the best lead generation tools that there is. However, most authors do not use the book in that manner. They use it to build their brand, to increase their cachet, to get considered for speaking engagements, and many other intangible goals. Books can and should be used to generate net new business for you on a consistent basis. If you'd like to learn more about how we develop and deploy targeted book campaigns that lead to new client acquisition for you, please feel free to email me directly at peter@thoughtleadershipleverage.com.
