Peter Winick argues that thought leaders don't need to constantly create new work. Instead, look at what's changed in your market, then reframe your existing research to fit. His example: collaboration studies from before hybrid work became relevant again now.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's the idea that I'd like to share with you today, and that's this: thought leaders, authors, consultants, advisors, etc., have a tendency to want to constantly create new work, new thought leadership, new intellectual property. I get it, it's how they're wired. However, what I would suggest is that you look at situations that are in the marketplace, different circumstances, You know, we're living now in a world where it's common for people to work from home. We're having more conversations around psychological safety in the workplace, things like this. And what I would say is look at what's out there that's new situationally in the business world that didn't exist when you first created a piece of thought leadership, a piece of intellectual property, and try to see if it's a fit for that, right? So for example, if you've got work on collaboration, you probably didn't create that 5 years ago, for example, thinking about how do you collaborate in a hybrid work environment. So that's a whole new situation, a whole new application for your preexisting work. So my challenge to you is this: take a look out there on the landscape in the business world. Things are moving fastly. Things are coming up at a pace we've never seen before. And think about how your previous work, your old work, if you will, could apply, could be beneficial to a situation that didn't exist at the point that you created it. In any case, love to hear your thoughts. Love to hear your reactions. Thank you so much.
