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Peter Winick argues that thought leaders and speakers are shifting from selling charisma to proving impact. The move is toward measurable outcomes tied to business metrics like growth and employee engagement, not personality or stage presence.
Peter Winick argues that thought leaders and speakers are shifting from selling charisma to proving impact. The move is toward measurable outcomes tied to business metrics like growth and employee engagement, not personality or stage presence.
Hey, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's an idea I wanted to throw out and get your, get your thoughts on today. So pre-COVID, as an author, a thought leader, a speaker, etc., it was a little bit of the age of charisma. Did you have that stage presence? Could you, could you knock them out when you came into a room? Was this, this electricity, this, this magnet that you had as the messenger of the content that you were developing, the thought leadership that you were developing. And that worked really, really well in certain formats for certain people against a certain set of objectives. But it appears as if things are evolving, things are changing, obviously. And what we're hearing more and what we think clients want more is impact, is ROI, is measurable outcomes. So what are you doing to change the way you're delivering your work in the age of charisma to the age of impact or ROI, right? How do you— how are you able to sit down with a client and say, as a result of investing in the work we're going to do together, here are the outcomes that are going to be different. Here's how this benefits your business. Here's how there is a direct connection between the interventions that I'm suggesting that you're buying, that you're investing in, and your business, whether that's growing, whether that's employee engagement, customer experience, whatever the it is, I think it's more critical than ever to be able to speak the language of impact and ROI. And not that charisma has gone away, but you're not going to be able to get away with sort of riding that charisma wave any longer. My 2 cents. Love to hear your thoughts. Thank you.
