A thought leader can use keynote speaking to generate consulting leads, aiming for ten dollars of consulting revenue per dollar earned speaking. The model includes diagnostic interviews, executive summaries, implementation services, and scalable products like assessment tools and video courses that sell repeatedly.
Give an example of some of the products within her top-level value package. Yeah, so there's a consulting solution. So we've done work at a lot of Fortune 50s. Well, if basically the gist is, you know, the keynote is the— it's not the loss leader, but the business model is we want to sell $10 for every dollar we're selling in speaking, right? So she doesn't want to be in the room. I mean, it's interesting. I've always felt like there's a There's two types of speakers: those that want to speak more and those that want to speak less. I've never met one that says exactly whatever gigs I did last year was perfect. It's either too much or not. Then you guys just complain about it. But if you— I don't know, who be it, right? It's going to be specific to that content, but there could be a consulting model. So the good thing about consulting— there's not just not good things— is all of these large companies have been trained by the consulting firms, the Deloittes, the McKinseys, etc., that before you get to a solution, you have to spend a ton of money on an organizational diagnostic. Even if we sort of think we know what the answer is, but I have to pay a whole bunch of people a whole bunch of money to come in and diagnose it. Well, it might as well be you, right, to do that. It doesn't mean you want to be a consultant, but if you can codify your methodology in such a way that it can be deployed, where you're doing quantitative interviews, qualitative interviews, be able to put together a nice executive summary deck, go out there and say, hey, this is what we heard, this is what we saw. By the way, the back end of that is then we happen to have a whole bunch of things that can help you fix that. So consulting, video-based learning systems, workshops. I like assessment tools because I'm a little bit dorky that way because once you build it once and you take it through the rigor to get it validated and make sure it actually does what it says, it's selling hot. I mean, it's like, just change your training. It's great.
