Peter Winick argues thought leaders spend too much time creating and not enough extracting value from their work. He suggests reviewing your last 90 to 120 days, then shifting about 20% of creation time to repurposing existing content for wider reach and revenue.
Hey there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and today I wanted to put a challenge out to you, if you will. And the challenge is this: if you're like most thought leaders, most authors, speakers, academics, etc., types of folks that we work with, you spend a lot of time creating top-notch thought leadership. And I mean a lot of time. This is, in essence, your work. This is what you do. Researching, developing models, developing methodologies, developing frameworks, articles, on and on and on. It's almost endless. And the struggle with that, or the struggle that I see many folks have when they're constantly in the creation mode, is they're not taking the time, they're not pausing, and they're not being deliberate and strategic around thinking about when and how to extract the value From all the work they've created. So if you're only staying in the creation mode, the pile gets bigger of things that have potential, of things that could be helpful, of things that could be developed, you know, having impact in the world, of things that could be generating more income for you. So the challenge is this: be honest, look back over the last 90, 120 days, some relatively short period of time, and do some math and figure out about how much time you You've been spending in creation mode. Reallocate 20% of that time to extraction mode, to thinking about, wow, how do I extract value from all the work that I've created so that it can have the impact that I want it to have, so that it could generate the income that I desire for it to have? So anyway, reallocate a little bit of your time from the creation mode to the extraction mode. Love to hear your thoughts.
