Peter Winick introduces Dana Look Arimoto's book launch, explaining why authors write: deadlines, codifying ideas, sparking movements. Dana's book debunks work-life balance as myth, arguing instead for intentional, intelligent choices about how you spend your time.
Hi everyone, thank you so much for coming to Dana Look Arimoto's very first book launch. So we're gonna kick it off with a wonderful introduction from Mr.
Peter Winick, so give him a round of applause. I'm keeping this low so I don't have to adjust it. It's kind of perfect. So my name is Peter Winick, and I'm the founder of a company called Thought Leadership— can you guys hear?— Leverage. And I'm lucky enough to work with authors and speakers and thought leaders from all around the world and help them. And I've been really lucky in working with Dana for the last 2 years. So Dana asked me to say a couple of words, so I was thinking about, what do I say? Lots of things I could say, but I was thinking about it and I said, you know, why do people write books, right? It doesn't pay well, not a lot of fame and fortune, you know, unless your last name's Obama or something like that. So why do people do it? So sometimes they do it because it's a forcing mechanism, right? There's deadlines involved. Dana works great under deadlines, like she's probably thinking right now about what she might say in a few moments maybe, right?
Yeah.
It's a forcing mechanism to get you to codify all the stuff that rattles around in your brain so that other people can understand it and benefit from it. Some people write it because they want to get it out there. They want to get the message out there. Some write it for business reasons. This would be great for my business strategically and help it grow. Some write it to share research and a perspective. But I think sort of the highest level of why people write a book is because they're passionate and they want to start a movement. and they want to sort of change the world. And I can say, based on my work with Dana the last couple years, she's actually checked all those boxes along the way, because she's an underachiever and a Type B. And that's a good thing, because it's been thorough and thoughtful, and she wants to kill it on the business side. She wants to change the world. She wants to impact a lot of people at the individual level and the company level and the organizational level. You know, this is really the kickoff of a book, which I'm sure are available in the hallway, but we'll talk about that later, as well as a movement. And I think more importantly, the movement is this— you know, Dan's done an awesome job of busting this myth of work-life balance. We've all heard that for 30 years, except for those that are way under 30 in this seat.
Woo!
But it's— yeah, exactly. One day you will have a job and realize what we're stressing about right before the break.
One day, right? Okay.
But we've all been struggling with this, how to deal with this work-life balance myth, and Dana just said, well, you know, let's just— let's call it what it is. It's BS, right? And we all have to make choices and we all have to settle. And I think if you take anything away from the book, it's do it with intent and be smart and make those choices. And they're not always the greatest, easiest, and, you know, rainbows and unicorns, but make it with intent and understand how to settle intelligently. So without further ado, my friend Dana.
Thank you.
